Communication is Marketing

Making of the Group - Professional Initiatives

The Group has many firsts to its credit, which even if listed will run into several pages. Among the professional accomplishments that the group cherishes a little more than the rest, are the telecast of ‘Bodyline’ and ‘Samay ke Saakshi’ ; both tele-serials, the FCTs for which were sold even before the commencement of the first episode. Besides, the Group has organised numerous events and various initiatives on various platforms.

 The copywriting initiative, Copy Desk commenced in 1992, which has today evolved into a multi-crore, multi-media advertising agency of its own. The original idea was to confine the initiative to a very specialised commercial writing before the evolving industry trends and the need for multi-tasking enterprises took the new initiative in its fold on merit.

  The experience in events and marketing of events helped the Group establish an event management company, CDCS Eventspecific (P) Ltd., which made its mark very soon with some of the highly talked-of Red Letter events in the country.

  The venture Educational Gateways with the brand name ‘EduGate’ has been the result of a passionate desire to be a part of the educational system, and to make a difference in whatever way that the Group can. This initiative has rendered a yeoman's service to many established schools in different parts of the country and beyond.

  The Group also has proprietary rights over a Chess academy with trademark rights registered as Delhi Chess Academy, and a Registered Society-Northern India Chess Society. Professional engagements do not permit to take the initiatives forward very aggressively in the present time frame. However, some of the chess events that the Group has organised have caught international attention, with participation from internationally acclaimed celebrities and graced by top dignitaries. Chess has also augured well as a high revenue area, as the profits from sponsorships and participation exceeded all expectations due to intelligent marketing. The Group reserves the ideas and strategies in the context, with the confidence of translating its passion for chess into professional profit making area at a later stage.

  B&B, Balagopal & Bibhuti Events and Expositions (P) Ltd. is an initiative commissioned with an aim to extend services in Visual Arts and Communication. Passion for fine arts and visual communication has extended to Republic Day Tableaux and highly rated expositions, which the Group rates as an achievement close to its heart, as it has given it a place on the biggest National Stage.

  Hariharan Educational Foundation proposes to establish International Schools in a Joint Venture Agreement with some top bracket names in school education. Conceived as Hariharan International School (HIS), the school concept has found patronage at top levels in government sector as well as private participants.

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