Making of the Group
Copy Desk Creative Services (CDCS), was launched as a creative and strategic writing service provider for Creative Agencies in 1992, a unique startup well before the birth of startup culture.
Over three decades later, the small start-up has evolved into a multi-crore group with a number of verticals.
CDCS Group today comprises of several initiatives focussing on Marketing and Education: a comprehensive INS accredited media management agency (Copy Desk Creative Services), a full service digital marketing firm (Black Elephant Digital), an award-winning visual communications firm focussing on tableaux, events and expositions (Balagopal & Bibhuti), a firm specializing as marketing service provider to educational institutions (EduGate), an Educational Trust commissioning school initiatives (Hariharan Educational Foundation), our very own publishing house (Ailum), and a monthly magazine for students and their parents (School LIVE).
Copy Desk, accredited with INS and Doordarshan, originally commenced as a copywriting initiative in 1992 and has today evolved into a multi-crore, multi-media advertising agency, expertly poised to handle all advertising needs across electronic and print media.
Our penchant for quality and integrity has served us well, and with 27 years of expertise in media management, Copy Desk is the marketing and advertising partner to a multitude of well-known brands across industries.
With key stakeholders having headed top media organizations like The Times of India, Buena Vista Television India, ESPN, TV18 and Zee, brands harness a deep understanding of the Indian media by working with CDCS.
Educational Gateways has been a result of a passionate desire to be part of the educational system and to make a difference. With the boom in the sector in the years of the millennium, CDCS became closely associated with and hand-holding partners for several schools for strategic marketing and brand establishment. The mega-drive horizontal expansion of the DPS brand, the largest network of K-12 schools in the world, cemented the CDCS association as the major service provider for media management, strategic marketing and brand establishment in the school network, firmly establishing CDCS as the most sought-after name particularly for the launch of school initiatives.
Our association with the K.R. Mangalam connect followed, with eight World Schools and a University in the network.
The CDCS Group is now twenty years into the journey, with unique expertise in establishing several schools from concept to commissioning, having rendered a yeoman’s service to many well-known schools, pan India and abroad. At the helm of affairs, H. Balagopal is now the most sought after Education Consultant in the country, spearheading a multitude of launches and turnkey assignments for school projects.
B&B is an initiative commissioned with the aim to extend services in Visual Arts and Communication. A penchant for cultural events and arts made B&B part of the Indian Republic Day Parade and events and other highly rated expositions.
Being the biggest National Stage, the Republic Day offered by way of tableaux, the challenging yet exciting opportunity to bring the fine arts and performing arts together on a single platform. We began our journey by making a mark and winning the Gold Medal for the Delhi Tableaux 2011, a first in the history of the Republic Day Parades.
In the span of a decade, B&B has conceptualized and executed over 35 tableaux for the Republic Day Parades. In the 2018 Republic Day Parade, three tableaux were conceptualized and fabricated by B&B, with the Ministry of Youth Affairs & Sports tableaux receiving the “Best Tableaux 2018” Award, felicitated by Ms. Nirmala Sitharaman, Defence Minister of India.
Ailum Educational Gateways is an initiative to translate and publish renowned works from various Indian languages to English.
Currently focussing on age-old Tamil literature, Ailum has published the Magnum Opus ‘Ponniyan Selvan’ in English, translated by Ms. Subhalakshmi Narayanan, and endorsed and lauded by K. Rajendran, son of Kalki Krishnamurthy, the legendary and prolific Tamil writer.
Kalki’s ‘Alai Osai’- The Sound of Waves, awarded the Sahitya Academy Award in 1957, followed, with a third in the series, the magnum opus ‘Sivakamiya Sapatham’. Full catalogue of books is available for purchase on Amazon.
Hariharan Educational Foundations, a closely-held Trust, epitomizes the group commitment to make a difference in education and has several innovative school initiatives and models in the pipeline.
HEF was also awarded the responsibility of setting up a DPS initiative in Kathmandu, Nepal, in a joint-venture agreement with the DPS Society.
School LIVE is a monthly magazine dedicated to providing interesting and useful content to school-going children.
By delivering a curation of content in a variety of categories, including international university admissions, counseling psychology, and innovative education, School LIVE combines the CDCS Group passion and expertise in media and education in a secure, direct platform with student-friendly content and network associations. School LIVE is proud to have featured people of eminence and leadership in their respective fields, including Amitabh Bachan, Col. Rajyavardhan Singh Rathore, Amish Tripathi, Chetan Bhagat, Smriti Irani, Sania Mirza, Saina Nehwal, Anoushka Shankar, and Rajkumar Hirani, and cherish guest articles from Mr. Rajdeep Sardesai, Yashwant Deshmukh, Neelesh Misra, Anshul Tewari, to name a few.
School LIVE goes to over 170 schools all over India, and has a total readership of more than 1 lakh, including students and their parents.
Black Elephant, the digital arm of CDCS, was conceived in keeping with the digital marketing needs of the new world, where advertising is for digital natives. We believe digital media is not just a channel, but a lifestyle, and going digital is no longer a choice, but an inevitability.
BE specialises in easing this transition, and helping cover all bases for marketing campaigns.
As a full service agency, BE offers bespoke digital marketing services and a cohesive brand experience across all platforms, and completes the 360 degree media solutions bouquet offered by CDCS.